Search Engine Optimisation (SEO)

Introduction
IncrediRank is a comprehensive Search Engine Optimisation Program and was introduced by Jay Squared Web Development during the last quarter of 2009. Since its release, it has helped dozens of website owners and businesses from all over the world achieve top rankings across all major search engines. IncrediRank is offered as both an SEO management service and a comprehensive training program. The IncrediRank Seminar program is offered once every 3 months, but is also available for purchase as narrated, step-by-step multimedia training DVD’s and as 1on1 Training Sessions.

Before you continue reading, it is very important to understand that Search Engine Optimisation (SEO) is an intricate process and requires a fairly significant amount of work, depending on the number of competitors. Any individual or company who claim that they have invented or discovered a secret process to get your website into the top 10 results in no time, are probably being dishonest. While it is very possible to yield unbelievable results, the results of any SEO campaign are directly proportional to the number of competitors targeted by the campaign. Just remember – if it sounds too good to be true, it usually is.

Available as Seminar, 1 on 1 and Multimedia Narrated DVD

Introduction to Search Engine Optimisation
A thorough overview of the SEO Process

The Bare Essentials
Everything you need to know to get your SEO campaign ready for take-off. In this section we cover the essential steps necessary to get started. This includes generating sitemaps, getting your site indexed and various other tricks of the trade.

Search Engine Results Page (SERP) Overview
The SERP Overview consists of an extensive overview of how search engines return search results based on search queries. It provides an in depth understanding of how search engines function.

On-Page Search Engine Optimisation
This section looks at what search engines expect to see when looking at a website and how this affects your search engine rankings. We look at what you should and should not do, website and menu structure and various other elements which impact the overall ranking of a website.

Strategic Keyword Research & Analysis
This section will teach you which how to determine which keywords will result in not only the most targeted visitors to a website, but also to ensure that quality visitors are targeted. In SEO, quality far exceeds quantity if you are trying to sell products or services. Quality Visitors ultimately result in much higher conversion rates.

Conversion Rates & Statistics
An SEO campaign can only be successful if you have the correct metric measurements in place to measure your results. This way, aspects of your SEO campaign that have high conversion rates and are working well should be targeted more aggressively. In this section we teach you a few basic ways of measuring conversion rates accurately.

Off-Page Search Engine Optimisation
This section provides an in depth understanding of the major contributing factors in search engine ranking and will teach you valuable techniques in ensuring top rankings. We reveal many trade secrets and techniques in this section.