Online Advertising

Jay Squared Web Development is a Google Engage South Africa partner.

Online advertising uses the Internet or World Wide Web to deliver promotional or marketing messages to potential customers or clients. Examples include, paid inclusion in search engine results, banner advertisements, advertising networks, social media and e-mail marketing.

Online Advertising has major competitive advantages over more traditional forms of advertising, mainly because the target audience can be restricted to certain geographic or demographic parameters, as well as targeting only those potential customers or clients who are specifically seeking the products or services that online advertisers have to offer. While this in itself offers great challenges to more traditional forms of marketing and more disruptive advertising strategies, it also results in far greater return on investment (ROI).

Traditional forms of advertising can be referred to Outbound Advertising, where businesses are reaching out to a ‘blind’ audience, in the hope to attract new customers or clients. Outbound advertising is interruptive and intrusive and we as society are finding more ways to bypass or avoid this type advertising. A few examples of Outbound Advertising include:

• Cold Calling
• Text/SMS Messaging
• Promotional Newsletters/E-mails
• Handing out Flyers at Intersections
• Television Ads

It really comes down to this: We do not need traditional advertising. We are buying PVR systems to forward past television ads, e-mail spam filters are becoming more effective to block out any potential marketing messages.

Inbound Marketing (Online Advertising) is different and gets rid of the ‘annoyance’ factor associated with Outbound Marketing. This is mainly due to the fact that potential customers or clients can find the particular products or services offered by Online Advertisers, when they need them and at a time that is convenient to them.

For a no obligation free consultation, please feel free to contact us.

Alternatively, click here to request an online advertising quotation or apply for an online advertising trial period.